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About Us:

Because we celebrate your unique vision, hospitality and style...

Stylish soirees for exceptional clients are our specialty at Pagoda. We curate every detail as we carefully handcraft the look and feel of each event


Owned by Ashley Huggins Smith, Pagoda is a full-service event design studio based in the Charlotte, North Carolina area. We offer bespoke flowers and custom design for luxurious weddings, impeccable homes, high-end editorial floral styling and large corporate events throughout the Southeast.

Ashley Smith fell in love with flowers at the age of four when she was a tiny flower girl in a family wedding.  As soon as she was able to drive, she started to work in flowers. 

After graduating from Furman University with a double major in Art History and Philosophy, she worked in the art world, cultivating her eye for design and beauty.  She began in florals and weddings in 2001 and has amassed over 20 years of experience in the event industry. Ashley's skill in design, attention to detail and bond with her clients enable her to create events that continually exceed her clients' expectations

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